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Merlin Salesse

I focus on building durable systems. My work combines product thinking, marketing strategy, and operational design. I am driven by structure, repetition, and long-term advantage in companies.

Currently at Naboo and founder of Agoria.

Background

Experience

  • NabooMar 2026 — Now

    AI Builder / RevOps

    Designing and deploying AI-powered automations and agentic workflows across Sales, Marketing, and Operations. Owning projects end-to-end — from business pain point to prototyping, testing, and adoption — with LLM-based workflows for research, lead qualification, data enrichment, and recurring GTM operations.

  • NabooSep 2025 — Feb 2026

    Product Marketing Manager

    Developed product positioning, use cases, and go-to-market narratives with Product, Sales, and Marketing teams. Translated product capabilities into sales-enablement materials and structured customer feedback to inform prioritization.

  • NabooSep 2024 — Aug 2025

    Product Manager

    Managed product initiatives from discovery to delivery, including user research, feature scoping, prioritization, and specifications. Coordinated Product, Operations, and business stakeholders while balancing user value, technical feasibility, and speed of execution.

  • NabooApr 2024 — Aug 2024

    Event Manager

    Coordinated event operations, partners, and internal teams in a fast-paced environment, managing cross-functional execution and ensuring quality across client-facing events.

  • Agoria2025 — Now

    Founder

    Founded an independent game studio building sports management games with clear ideas and player-first design. Shipped Retro Diamond Baseball, a baseball front-office sim live on iOS, with a football management title in development — building the full stack in-house (Next.js, TypeScript, MongoDB).

Education

  • emlyon business schoolAug 2024 – Aug 2026

    Master Programme Grande École — Strategy, product management, economics, and business structuring

  • IEJ Paris2021 – 2024

    Licence — Communication

Focus Areas

  • —AI agents & agentic workflows
  • —LLM workflow design & automation
  • —Product discovery & prioritization
  • —CRM & RevOps
  • —Cross-functional collaboration

Skills

  • AI Agents & Agentic Workflows
  • LLM Workflow Design
  • Workflow Automation
  • API Integration
  • CRM & RevOps
  • Product Discovery & Prioritization
  • Ownership
  • Problem Solving
  • Analytical Thinking
  • Autonomy
  • Entrepreneurial Mindset

Research

The AI Workflow Leverage Framework

A structured framework examining how artificial intelligence creates durable operational advantage when embedded within stable workflows and where its deployment merely adds visibility without real leverage.

Read framework →

Selected Writing

View all →
4 min read

Adoption Is the Wrong Frame

Everyone measures AI adoption, but adoption is the wrong question. What matters is what exists now that would not have existed without it.

6 min read

AI does the work that was not going to happen

The most consequential shift AI enables is not accelerating existing work, but making previously impossible work possible for individuals inside organisations.