Personal site

Merlin Salesse

I focus on building durable systems. My work combines product thinking, marketing strategy, and operational design. I am driven by structure, repetition, and long-term advantage in companies.

Currently at Naboo and founder of Agoria.

Background

Experience

  • Naboo2024 — Now

    Product Marketing Manager

    Working across product management and marketing in a B2B event and marketplace environment. Involved in product structuring, positioning, workflow organization, and operational coordination across teams.

  • Agoria2025 — Now

    Founder

    Building a platform that modernizes employee access to cultural experiences by simplifying workflows and structuring partner ecosystems.

Education

  • emlyon business schoolAug 2024 – Aug 2026

    Master Programme Grande École — Strategy, product management, economics, and business structuring

Focus Areas

  • —Product strategy & positioning
  • —Revenue optimization & monetization models
  • —Workflow and operational design
  • —Performance-driven decision making
  • —Technology adoption in structured environments

Skills

  • Product strategy
  • Revenue optimization
  • Pricing & monetization
  • Workflow design
  • Operational structuring
  • Data-driven decision
  • Performance analytics
  • Systems thinking

Research

The AI Workflow Leverage Framework

A structured framework examining how artificial intelligence creates durable operational advantage when embedded within stable workflows and where its deployment merely adds visibility without real leverage.

Read framework →

Selected Writing

View all →
7 min read

AI is not a value proposition

As AI becomes baseline, competitive advantage shifts from adoption to allocation, embedding intelligence where it structurally changes outcomes.